RASCAL Signals New Era with Bespoke Creative Hub in Shoreditch Designed by MD

Independent creative studio RASCAL has officially unveiled its new headquarters in the heart of Shoreditch. Marking a significant evolution for the company, the move represents far more than an upgrade in square footage; it is the culmination of a considered, two-and-a-half-year journey to build a bespoke creative hub designed to elevate the client experience and redefine the modern studio environment.

Housed in a former textiles and furniture factory, the new space serves as a statement of intent as the studio looks toward 2026. Notably, the project was designed by Rascal managing director Gareth Brannan – a decision driven by the desire to create an environment tailored specifically to the nuances of high-end post-production and creative collaboration.

Designed by the Industry, for the Industry

Unlike traditional studio build-outs led by external architectural firms, RASCAL’s new home was conceptualised and realised by founder and managing director Gareth Brannan. The design process prioritised flow, light, and the specific needs of artists and producers, ensuring the physical space serves the work rather than dictating it.

“We designed the studio ourselves because we didn’t want a generic solution. The building needed to be shaped by someone who understands a studio from the inside out,” says Gareth. “This wasn’t about finding a bigger building. It was about designing a space that genuinely reflects how we work, how we collaborate, and how we want people to feel when they spend time here.”

‘Grown Luxury’ and Authentic Materials

The aesthetic of the studio leans into the heritage of the building, blending exposed brickwork and original arches with an atmosphere the team describes as “grown luxury.” The interior choices reject the polished, disposable look often associated with commercial workspaces in favour of authenticity and permanence. Features include repurposed school desks and science lab worktops, chosen specifically for their own story and character (Bunsen burner marks included) and resilience.

“We weren’t interested in something glossy or disposable. We wanted a building with character, materials that would age well, and details that felt honest,” Gareth explains. “Things like the worktops and desks weren’t chosen to look perfect. They were chosen because they’re practical, robust and real. They’ll show wear over time, and that’s the point. It needs to feel lived in.”

A Destination for Collaboration

A central tenet of the new building is the unification of all creative disciplines on a single floor. By removing physical barriers between departments, RASCAL has fostered an environment where colour, VFX, sound and music intersect organically.
Beyond internal workflow, the studio has been configured as a destination for the wider industry – a place designed for hospitality where clients and collaborators are encouraged to linger, write, and socialise.

“We wanted to create a place people choose to be, not somewhere they just pass through for meetings,” adds Gareth. “It’s designed as a creative hub, not just for RASCAL, but for clients, collaborators and friends of the studio. Somewhere people can drop in, spend time, and connect naturally. When different disciplines and different people share the same space, ideas move faster.”

That intention is already playing out in practice. “It’s worked out really well,” Stacia Akaba, executive producer, adds. “We’ve had production company producers coming in for meetings or working from the production areas, crossing paths with agency producers, with those unplanned moments often sparking great conversations.It really helps fuse that creative connection organically, without it being forced. That’s something that’s been done intentionally, even though it feels very natural.”

The Power of Independence

The new studio stands as a testament to RASCAL’s status as a fully independent company. The decision to undertake such a significant, bespoke project was made over two years ago, allowing the team to move at their own pace and prioritise long-term value over reactive expansion.

RASCAL head of production, Mireille Antoine highlights how the building reflects the company’s rapid maturation since its inception during the pandemic.

“The guys started the company during COVID with a team of three. Now, we are around 60 permanent staff with artists dotted around Sweden, Spain, Manchester, and Vancouver,” says Mireille . “This building houses us all, but more importantly, it represents where we are at and where we are going. It tells our story by showcasing craft, care, and independence.”

Elevating the Client Experience

With the official launch now complete and the team fully integrated into the space, the studio is fully operational, offering a high-end service environment that extends the RASCAL ethos from the screen to the physical client experience.

“From the moment clients walk in, the experience matters. The building is part of the service we offer,” concludes Gareth. “High-end service isn’t about being flash. It’s about care, attention, and making people feel comfortable enough to do their best work.”