SICKDOGWOLFMAN Wins Original Source, Launches 'Refreshingly Original' Platform

Original Source bodywash has debuted its new ‘Refreshingly Original’ brand positioning with an out-of-home campaign developed with Melbourne independent creative agency, SICKDOGWOLFMAN.

The agency was awarded the Original Source account following a competitive pitch.

The campaign will initially launch with a multi-format out-of-home campaign focusing on the Mint and Vanilla & Raspberry variants to establish the ‘Refreshingly Original’ positioning and tone of voice.

Jess Wheeler, creative director, SICKDOGWOLFMAN said, “The skin and body care category is awash with cliches. Original Source is a great, simple, product that uses natural ingredients in all of its scents so there’s no need for compensating with CGI rainforests or weird product names like ‘Alluring Apricot Epiphany’.

"Just a great refreshing bodywash that makes you smell good. How refreshingly original.”

Kate Hewitt, brand manager at Original Source added, “Original Source delivers a refreshingly original experience -- an invigorating hit of scent and sensation that makes you feel alive. We are thrilled to be working with SICKDOGWOLFMAN to bring that to life with a refreshingly original tone of voice."