My Most Immortal Ad: Jenny Glover on The Guardian's Three Little Pigs
In the run up to this year’s Immortal Awards deadline, jurors are selecting the campaigns that, in their minds, have stood the test of time: their 'Most Immortal Ad'.
Jenny Glover, chief creative officer at Zulu Alpha Kilo selects an ad which she's watched countless times and still never gets old, remaining creatively ageless with wonderful craft, storytelling and message which is still important today.
The entry system for The Immortal Awards 2026 is now open. As always, entry is free for Little Black Book members and more information on how you can enter - and start your path to creative immortality - can be found here.
The Guardian - Three Little Pigs
This is an impossible brief but if I had to pick just one piece, I’d go with BBH’s Three Little Pigs for the Guardian. What makes this work truly immortal is its ability to stand the test of time and to remain creatively ageless. This does that in spades. The craft still holds up, the storytelling is smart and layered and the message, still disturbingly relevant. I’ve watched this spot countless times over the years and it just never gets old. Of the hundreds of pieces I’ve seen over my years in advertising, this one has also stood the test of my increasingly flakey memory. Truly immortal work like this goes into my imaginary mental library, it occupies a permanent place in my creative memory.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 4th 2026. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 2025 and 31st August 2026.
Any LBB member can enter work into The Immortal Awards. Standard and Premium members are entitled to a maximum of five entries, whilst Basic members are entitled to two.
If you’d like to enter The Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact us at immortals@lbbonline.com
