Marshawn Lynch and Trinity Rodman Kick Off World Cup Training Camp for Dove

What happens when you put NFL legend Marshawn Lynch (nickname Beastmode) on a football pitch with US soccer powerhouse Trinity Rodman and ask him to take “football” seriously.

You get the latest Dove Men+Care film from Fresh Film. Directed by Simon Neal, produced by Kim Griffin and Jess Lowe, and powered by the kind of glorious chaos that only Marshawn can bring.

The four spots, created as part of Dove Men+Care’s FIFA World Cup 2026 sponsorship, follows Lynch through a tongue-in-cheekSuper Fan Training Camp, where Rodman attempts (patiently) to whip him into shape.

Shot with a hybrid sports-meets-comedy approach, the series of films celebrate two very different interpretations of “football” and leans into the magic (and mild mayhem) of putting two sporting icons into one frame. Trinity brought precision. Marshawn brought Marshawn. 

The campaign rolls out primarily across Meta and TikTok and invites fans to enter a sweep stake for a chance to win World Cup tickets.