Ariel Gets Stuck into Peter Crouch’s Dingy Whites

​Fresh Film has partnered with director Sye Allen and Ariel on 'Ditch the Dinge', the latest instalment in the brand’s successful campaign featuring Peter Crouch. Backed by Fresh Film’s experienced production team, led by Richard Carter-Hounslow and Kim Griffin with Sye Allen bringing his trademark dry sense of humour and sharp art direction.

The film revisits Peter’s ongoing relationship with white clothing, shifting the emphasis from damage control to quiet confession. Inviting the audience into his wardrobe (literally), he inventories a collection of yellowing T-shirts, each marked by how optimism and reality tend to part ways.

Sye keeps the action grounded, allowing the humour to accumulate, with an inventory of all the ways those white t-shirts become that particular shade of off-white.

Ditch the Dinge marks another chapter in Fresh Film’s long-running partnership with Ariel, and shows the production company’s focus on collaborative working and supporting directors to deliver confident, performance-led films.