It's Alive?! Gross Hairball Stares into Your Soul for MANSCAPED Super Bowl Teaser

Chicago agency Quality Meats is bringing MANSCAPED to the Super Bowl for the first time -- and the teaser for the Big Game spot is equal parts cute and disturbing.

In the 15-second film, directed by The Perlorian Brothers via MJZ, the camera zooms in on a clump of hair in a shower drain, only for the piano music to intensify as the hairball opens its eyes. Yes, its beady, blue eyes.

How this character plays into the full ad remains a mystery, but what is for certain is that we're intrigued -- and a little grossed out.

The brand has also left viewers with a message ahead of the full ad's launch: "You won’t miss it, but it might miss you.” The full ad will air on the NBC broadcast just before kickoff on February 8th, tapping into the anticipation and positioning shaving as a kind of pregame ritual. 

The men's grooming brand is using its first-ever national Super Bowl appearance to launch its new brand platform, 'Mancare Your Everywhere' -- a new marketing direction following MANSCAPED's evolution into a head-to-toe grooming brand. 

This continues a humorous, off-kilter creative pedigree, established through campaigns like ‘The Boys’ from Pereira O'Dell.

Keep up with everything Super Bowl LX here.​