loveholidays Appoints ARK as Lead Creative Agency

Independent creative agency, ARK, has been appointed by loveholidays as its lead creative partner, following a competitive pitch.

​loveholidays, the UK’s fastest-growing travel agent, is reinforcing its commitment to brand building alongside its existing performance marketing strategy to fuel its growth in Europe.

ARK will lead on creative strategy and campaign delivery, supporting loveholidays to evolve its positioning as a challenger in the travel industry with campaigns that truly connect with people.

The agency will play a key role in growing awareness, trust and purchase intent for loveholidays following significant growth post-pandemic and increased brand marketing investment.

The appointment follows a fast-paced pitch process managed by Ingenuity+.

Jacqui Grimsey-Jones, brand director at loveholidays, said, “We help millions of people to go on holidays they love every year, but we've been the industry's best-kept secret. That's about to change. Following this process, we’re pleased to have chosen ARK as our lead creative partner. ARK demonstrated exceptional strategic thinking, a clear understanding of our brand, creative ideas that were untraditional in their approach and great collaborative energy that stood out.”

Gill Huber, managing director, Ingenuity+ said, “ARK demonstrated they are the perfect partner to support loveholidays’ ambitious growth plans and I look forward to seeing what they do together. Thanks to all the agencies for their enthusiasm and exceptional strategic and creative work throughout the process.”

​Mat Goff, founder of ARK, said, “Jacqui and the team have such a clear and ambitious vision of where loveholidays is headed and the role for creativity in getting there. We are delighted to be partnering with them to help supercharge their growth in the UK and expansion across Europe.”