Goodwood Revival Taps ARK Agency to Elevate Its Creative Vision

Goodwood Revival has appointed ARK Agency as its lead creative partner.

ARK will drive the creative strategy, communication, and consumer campaign delivery as Goodwood looks to boost the creative firepower behind Goodwood Revival, its immersive celebration of vintage cars and fashion.

The appointment follows a pitch process managed by Ingenuity+ which began at this year’s Goodwood Revival, held at the historic Goodwood Motor Circuit in West Sussex. ARK has started work on Goodwood Revival 2026, with the first campaign set to launch in February 2026.

Patricia Dickie, customer and innovation director, Goodwood added, “Our brief posed the question: 'How do you encapsulate the spirit of the Goodwood Revival?' From the rarest cars and thrilling racing to beautiful vintage fashion and timeless design, Revival has so many stories to tell. We were fortunate to have every agency in the process demonstrate their creative excellence, love and passion for Goodwood Revival, but ARK’s collaborative energy and strategic approach won the day. We can’t wait to get started.”

​Mat Goff, founder at ARK Agency, said, “Goodwood Revival is a Great British icon; a spectacular celebration of historic motor racing, vintage style and timeless craftsmanship. We’re delighted to embark on a new partnership with Patricia and the team, opening up rich opportunities to introduce Goodwood’s renowned brand and its reputation for excellence to new audiences in the UK and across the world”

​Gill Huber, managing director, Ingenuity+ said, “This was a hard-won pitch between agencies who were tasked with evolving the advertising for the world’s most iconic historic motoring event. It was a joy to be a part of this engaging process, and I have every confidence this partnership will endure for years to come. Thanks to all the agencies for their passion for Goodwood Revival and enthusiasm throughout the process.”