'Levande Does That' Expands On Retirement Living Provider's 'Everyday Exceptional' Platform

Retirement living provider Levande is launching the next evolution of its brand platform, 'Everyday Exceptional', with a suite of new brand assets designed to strengthen brand salience and support awareness and consideration across its expanding development pipeline with the promise of 'Levande Does That', with 303.

Rolling out from July across connected TV, BVOD, online video, social and YouTube, the latest creative includes a new development-focused TVC and six benefit-led video executions that bring key elements of the Levande experience to life.

Remaining at the centre of the campaign is Levande's brand platform, 'Everyday Exceptional', which celebrates Levande’s commitment to Baby Boomers living a life defined by freedom, confidence and fulfilment. This refreshed brand platform first launched in June 2025, with the now successful hero creative Girls Trip.

The latest creative builds on this momentum of the brand’s now distinctive creative device 'Levande Does That'. The new assets highlight some of the most compelling reasons residents choose retirement living with Levande, including low-maintenance living, connection and community, the provider’s six-month change-of-mind guarantee, safety and security, modern homes, and wellbeing concierge services.

Levande believes that this latest work is an intentional investment in building long-term memory structures and mental availability within the retirement living category.

Chief sales and marketing officer at Levande Nik Scotcher said, "Since launching Girls Trip, we've seen strong traction in 'Levande Does That' and our hero characters Sarah and Grace and our gardener, Levande, who have become some of our most recognisable and valuable brand assets.

"With this next iteration, we're deliberately doubling down. We know that continued growth comes from mental availability. We want to be the first provider people think of when they begin considering retirement living.

“'Levande Does That' makes the abstract tangible by turning it into simple, relatable proof points people can see, feel and recognise. We know that’s critical in a complex, emotional category. Rather than explaining features, we’re showing what life actually looks like," Scotcher adds.

303 chief creative officer Bart Pawlak said Sarah and Grace had successfully been set up as protagonists who embody the fun of female friendships. Teamed with Levande the gardener and the sticky mnemonic 'Levande does that', they now personify the brand and its 'no maintenance worries' promise.

“Creating engaging, consistent brand assets that audiences develop an ongoing relationship with is core to our approach,” Bart explained.

“It’s how we build sticky, effective brands and Levande is no exception. Having introduced Baby Boomers to our pair of emancipated, life-loving girlfriends, as well as the object of their barely concealed desire, all we needed to do is lean into the dynamic of their relationship. The spectacular results since launch made this the obvious course of action.”

The new work has been designed to support Levande's growing brand and development portfolio.