

There is a lot going on right now. Across the industry, big changes are happening -- restructures, mergers, cost-cutting, and subsequently, sadly many people are losing their jobs. As part of the IPG integration, Omnicom has announced it will cut over 4,000 jobs globally. The impact on people is very real, and many long-standing staff now find themselves redundant or facing uncertain futures. It’s an unsettling time, and we’re aware of how deeply this affects creatives, producers, strategists, editors, designers and everyone who makes this industry what it is.
In times like this, having a strong, visible professional profile can make a huge difference, and at LBB, we believe in supporting the advertising community, especially when people need it most.
That’s why LBB is offering free Pro User membership to all those affected, extending from the spirit of its previous support when both The Mill and Glassworks closed their doors earlier this year.
Having free Pro User membership means you can upload your entire portfolio of creative work to your profile, be found by prospective new employers, and make sure you stay in the spotlight.
This membership typically costs £99.99 per year, but LBB will waive that fee for those impacted, giving people access to enhanced tools, including uploading and reordering your best work, making your portfolios discoverable, and connecting with job opportunities -- all things that can help people return to work.
If you’ve recently been laid off from Omnicom, IPG or any other company facing similar challenges, you simply need to create a free LBB login, and drop an email to our head of department, creative talent, Hannah Baines (hannahb@lbbonline.com) letting her know your situation and your former role. We will then apply free Pro User membership to your profile, so you will be able to upload all your historical work -- plus anything more recent -- for new companies to discover.
Many others will be in the same situation, so help spread the word among your network to make others aware of this advantage. The more people know about this offer, the more useful it becomes for the community as a whole.