

Social and creator-led marketing is booming, but thanks to our hyper-personalised algorithms, keeping track of all the most creative and impactful work isn’t easy. That’s why Little Black Book and Omnicom Production launched The Feed, a brand-new global creative programme. And the good news is that it’s super easy to enter too.
The Feed will focus exclusively on work created for social platforms and communities, with entries judged by a specially curated Creative Council made up of leaders from major platforms including TikTok and Reddit, alongside top brands and creative talent from across the industry.
Whether you’re a production company, agency, brand, or talent agency, you’ll be able to enter your work and ‘Feed The Feed’ with one simple click. An entry button is now live on the site, allowing members to submit unlimited work easily by finding their projects in the Creative Library and clicking the ‘The Feed’ button.

“We want to start showcasing the best work in this area. A lot of money is being spent here, and we all tend to see work based on our own algorithms and searches,’ says LBB’s Founder and CEO Matt Cooper. “The concept behind The Feed is to find the very best work, celebrate it, and allow agencies, brands and makers to see what’s truly working as we continue to create more of this kind of content.”
Each quarter, the best work selected for The Feed compilation will be shared with all LBB readers and members for free, as well as showcased locally at events around the world, with the inaugural event taking place on the 24th of March in London.
The first judging period will cover work running from December through February 28th.
Get entering now!
If you have any questions or need any help, please contact Paul Monan at; paulm@lbbonline.com