LBB and JSM Partner on Big Game Ad Jury Ranking for Super Bowl LX
For the first time ever, the Little Black Book community will be deciding who really wins the Big Game, as brand, agency and craft leaders from across the US will be scoring the ads as part of a Super Bowl LX Jury.
Supported by JSM Music, the jury will be reviewing all of the national TV ads and supporting content released ahead of, and during, the Super Bowl. Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.
Paul Monan, head of creative excellence at Little Black Book, says, “The Super Bowl is one of the biggest - if not the biggest - global ad moments of the year. Little Black Book has always been the home of incredible Super Bowl coverage, with our editorial team featuring all of the work on the platform. This year, we’re taking it up a notch by including the whole US ad community at this moment and inviting creative leaders to give us their thoughts on who really wins the Super Bowl! Our jury will score all of the ads in the lead up to and immediately after the game, giving us a definitive ranking of which brands, agencies and projects won this year”
Addison Capper, managing editor, Americas, at Little Black Book, says, “Little Black Book has always been about giving all corners of the industry a place to showcase great work and celebrate the people behind it. In the US at least, the Super Bowl is the biggest stage for that. This new jury ranking, featuring folks from networks, indies, production companies and post houses, lets us bring even more perspectives to our coverage, while still - and always! - keeping it rooted in the voices of the people who make and shape the incredible work we get to enjoy.”
Joel Simon, CCO and CEO, JSM Music, says, “The Super Bowl broadcast is one of the single most important annual events in the advertising industry. It’s a rare, one-time opportunity to put your work in front of the largest single audience for any live event on Earth outside of the occasional FIFA World Cup Final.It’s the one domestic moment when people actually tune in to watch the ads instead of feeling ambushed by them. They show up regardless of who’s even playing. The commercials are, in essence, the show.”
Paul adds, “We’re thrilled to have the support of Joel and the JSM team for this year’s Super Bowl coverage. They know what it takes to bring these ads to life and have a track record of working on some of the biggest and best spots in Super Bowl history. Their love of our industry and commitment to championing the people behind the projects means there really isn’t a better partner to bring this year’s Super Bowl coverage to life.”
Joel adds, “Fortunately, JSM has created the music for 57 Super Bowl spots over the years, and we look forward to it every single time. I always hesitate to call advertising “brave”, after all, we’re just making ads, but the creativity and the stress are absolutely fucking awesome. The stakes are huge: the cost, the size of the audience, the critiques, the competition, the very real risk of failure… but oh, the sweetness and the rush of success. Agencies and brands put their reputations on the line for this event, and as a production partner, we feel genuinely vested in every aspect of the work. We’re thrilled to be part of this with LBB and can’t wait to see and judge all the work. After all, there’s no industry more judgmental than ours. It’s hilarious, actually.”
The partnership will see all of the Super Bowl 2026 coverage on Little Black Book supported by JSM Music, including shareable collections and reels of all of the work, as well as reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.
