John Wall Learns of 'The Process' in BBDO NY's Foot Locker Spot

Foot Locker has released a new commercial touting Washington Wizard point guard John Wall’s new signature line of adidas shoes available exclusively at Foot Locker.  Advertising continues to use the brand’s ongoing tag line “Foot Locker. Approved.” to underscore how Foot Locker is THE place to go for all the latest gear.

The new spot tells the story of how Wall’s first signature shoe achievement is one part in a broader “process” that marks the rise and fall of a pro-athlete.