Sabrina Carpenter Dates a Man Made of Pringles in Super Bowl Ad

​After leaving audiences guessing the identity of Sabrina Carpenter’s mystery lover, Pringles’ Super Bowl spot reveals he’s both stackable and snackable.

Introducing ‘Pringleleo’, the man of Sabrina’s dreams. Constructed from Pringles after exclaiming, “I’m tired of boys, I need a man”, the star follows brand mascot Mr. P’s whispered advice to “build him”, before plunging into a 30-second passionate love affair with the edible entity. 

With all of the romance of a honeymoon stage, Sabrina and ‘Pringleleo’ are a match made in snacking heaven. Underscored by Fred Buscaglione’s ‘Guarda che luna’, the pair play footsies under the table, take road trips and snuggle beneath the duvet before ‘Pringleleo’ meets his untimely end thanks to a swarm of Sabrina fans. The upside? At least his body parts taste nice. 

The campaign marks Pringles’ ninth consecutive Super Bowl appearance and is the first time the iconic ‘Once You Pop’ ‘90s slogan has been seen at the Big Game since it was reimagined last year.

“It has been very exciting to bring this renewed creative direction to advertising’s biggest night,” Mauricio Jenkins, Pringles US marketing lead, Mars Snacking, told LBB. “Our ninth consecutive Big Game ad brings all the fun that fans have come to expect from Pringles at the Big Game with the perfect blend of playful gen z humour, an iconic pop star and the nostalgic charm of ‘Once You Pop’.”

Created by BBDO New York and directed by ‘Manchild’ music video directors Vania Heymann and Gal Muggia through Iconoclast, the spot sits seamlessly within Pringles’ humour-led, playful brand universe, and Sabrina’s flirtatious-yet-fun personal brand. Shot on film in a nod to Sabrina’s aesthetic, the approach was a first for the brand but was achieved thanks to Vania and Gal’s insight. “They knew exactly how to bring Sabrina’s tone and our brand identity together for an unforgettable Pringles love story,” explains Mauricio. 

“Sabrina was the perfect match for this delicious love story with Pringleleo,” says Mauricio, and in many ways, the romance felt inevitable. Back in 2017 she tweeted, “Is there a way to look attractive while eating Pringles asking for a friend.” Fast forward nine years and Sabrina is taking to the Big Game and answering the question. 

“When we re-launched our iconic ‘Once You Pop’ campaign from the ‘90s we asked ourselves how to bring this fresh creative spirit to the Big Game. We also considered who could compellingly convey this new brand ethos while authentically embodying Pringles’ playful, unhinged tone,” says Mauricio. “With Sabrina, her wide audience transcends groups and hits on the gen z tone, which is our main focus in audience capture this year. She was also a source of inspiration for the ‘Pringleleo’ idea, a story grounded in our food and our stackability that leads to a beautiful and short love story so in-brand with Sabrina.” 

After nine years at the Big Game, Pringles has become known for its audaciousness. Last year, Mr. P and his moustache took centre stage in ‘Call of the Mustaches’ which saw ‘taches from across culture respond to a call and come to snacking’s rescue. Explaining the strategic thinking behind Pringles’ Super Bowl moment each year, Mauricio says, “Each year we’ve really dialed up the importance of creating something that is relevant in culture to our fans, all while bringing the unique humour and playfulness Pringles is known for.

“Our ideas have the brand at the core and our stories are elevated by bringing in talent partners that are having their moment online in addition to the big screen so the faces are recognisable and relevant to the audience, and spur that talk value on social media that is now the place for fan conversations and excitement. The worst thing a marketer can do is launch a campaign where fans only remember the celebrity and not the brand – so in a crowded snacking landscape, we consistently bring our distinctive brand assets through each campaign, making everything we do unmistakably Pringles each year, no matter who is in our ad.” 

The Super Bowl is a massive moment for sports, marketing and, vitally for Pringles, snackers. Therefore it’s paramount that the brand continues to show up and set the tone for the rest of the year. “We think of our Big Game ads as an opportunity to connect in a way that’s lighthearted and humorous while using our brand’s ethos to connect to culture,” says Mauricio. 

Describing the process as “high-stakes”, Mauricio celebrates the “collaborative team effort from brief to launch day” from the entire agency portfolio including  BBDO New York, Weber Shandwick, Starcom, Momentum and CIEN+. “From evaluating the different ways in, identifying the right talent to elevate our idea, the production and execution of the main ad and the rest of the assets of our experience plan. Our integrated collaboration makes the work incredible each year, setting a new standard for how we show up in the Big Game.” 

For fans hungry for more of Sabrina and Pringleleo’s relationship, Pringles has also released a 60-second extended cut that shows the logistical difficulties of dating a man made of crisps. 

here

The campaign will also roll out a fully integrated ‘Once You Pop’ Big Game campaign encompassing PR, social media, digital and in-store retail marketing. 

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See every 2026 Super Bowl ad so far here.