Joe Kiani Launches Coresee, a New Virtual Collaboration Platform for Creative Production

Billionaire entrepreneur Joe Kiani has launched a virtual collaboration platform aimed at addressing issues in remote workflows for advertising and creative production.

The platform, Coresee, comes from Joe’s newest company, Like Minded Labs, and has been developed with strategic guidance from Bob Chapek, the former CEO of Disney. Coreseeis positioned as a precision-grade virtual workspace designed for professional environments where visual accuracy, continuity and documentation are critical.

Unlike tools designed primarily for one-off meetings, Coresee enables teams to collaborate with high-resolution visual streams, maintain context across sessions and preserve records of creative decisions. The platform avoids compressed streams and hardware-dependent setups, operating directly through the browser.

At the centre of Coresee is the idea of a persistent virtual studio. Teams can stream editing software or workstations in high resolution, collaborate in real time with stakeholders viewing timelines live, capture sessions natively, monitor multiple streams simultaneously, and return to the same workspace with notes and chat history intact.

“Coresee transforms remote collaboration from a passive viewing experience into an active professional control room,” says Joe, speaking with LBB. “While traditional tools force teams to fragment their workflow – using Zoom for chat, Frame.io for notes, and Evercast for streaming sessions – Coresee unifies these functions into a single, browser-based workspace. We replace the ‘Franken-stack’ of disconnected apps with a persistent environment where high-fidelity review, real-time communication, and asset management happen simultaneously.”

This shift is meant to allow agencies and production teams to move beyond ephemeral meetings and establish a virtual workspace where the context of the project lives permanently, ensuring that creative momentum is never lost between sessions.

“From a business and security perspective, Coresee offers a level of flexibility that purely cloud-based competitors cannot match,” adds Joe. “We reject the rent-seeking model of charging per virtual room, instead offering a flat license subscription with unlimited rooms so studios can spin up dedicated workspaces for 50 different projects without penalty.”

Based on the vision of co-founder Mark Kassen, an Emmy Award-winning director and producer, Coresee was explicitly built to eliminate the “debilitating ‘export, upload, wait’ cycle” that it says paralysed post-production workflows during the pandemic.

“The primary bottleneck addressed was the inefficiency of asynchronous remote supervision, where editors wasted countless hours exporting heavy files for offline review, only to restart the process the moment feedback was received,” says Joe.

Coresee solves this by recreating the physical edit suite in the cloud, allowing directors and producers to jump into a live session, review the editing timeline in real-time, and provide ‘over-the-shoulder’ direction without a single export. “This shift restores the immediacy of the creative process, allowing collaborators to work together as if they were in the same room, regardless of geography,” adds Joe.

Coresee is also designed to address some of the most common friction points in agency and client collaboration, including approvals, versioning and feedback loops.

For high-stakes approvals, the platform replaces standard video calls with what it describes as a branded ‘virtual showroom’, allowing agencies to present final work in high resolution within an environment that reflects their own identity. Internal teams can review and refine work in advance, before showcasing it to clients without the compression or technical compromises that often shape perception at the final stage.

Versioning is handled through Coresee’s multi-stream architecture, which allows teams to present multiple iterations side-by-side within the same workspace. Rather than switching between files or relying on memory, collaborators can review changes visually and in real time, keeping both creative teams and clients aligned as work evolves.

Client feedback is anchored by a persistent ‘war room’ model, where all assets – from mood boards and casting tapes to sketches and PDFs – live in a single, permanent space. This removes the need to track materials across email chains or disconnected platforms, ensuring project context is preserved throughout the lifecycle of a campaign.

The platform is structured around three main offerings: Rooms, Events and Streaming.

Rooms provides a persistent workspace for live collaboration, allowing teams to integrate high-quality content such as PDFs and 4K video directly into virtual meetings.

Events uses the same streaming foundation to support live webinars and productions. Events can be created, previewed and launched from a single control panel, with custom branding and curated playlists of videos and graphics. The platform supports up to 5,000 participants and enables audience interaction alongside live streaming and chat.

The Streaming function allows collaborators to share live streams of desktops, non-linear editing systems and media in up to 4K at 60 frames per second. Coresee operates without proprietary hardware or complex on-set configurations, delivering browser-based streaming while removing the need for encoder hardware and per-room pricing models.

All of this, believes Joe, has the potential to change how production and post supervisors manage client relationships and feedback cycles, shifting their role away from logistics and towards creative leadership.

“Coresee definitely makes life easier for producers and post supervisors by turning the feedback process from a logistical headache into an ongoing creative conversation,” he says. “Instead of chasing down links or digging through emails, you have one room where everything is uploaded, tracked, and even recorded, so nothing gets lost in translation.

“It shifts the role from being a file manager to a creative lead; you can jump into a session the second an asset is ready, review it live with the client, and customise the whole environment with their branding to keep things looking professional. It basically creates a dedicated space that grows along with the project, allowing producers to focus on keeping the creative momentum going rather than worrying about the technical ‘how’ of getting everyone on the same page.”

Joe adds that Coresee offers major cost advantages by reclaiming lost ‘man-hours’ and expanding talent options. Because editors and producers using the platform would no longer need to spend a significant portion of their day waiting for technical exports and uploads, that recovered time could be reinvested into actual creative work, increasing a team’s output without increasing headcount.

Coresee also supports distributed, global production teams, removing much of the operational friction that traditionally comes with working across locations. Its ‘war room’ setup reduces the repeated admin of setting up review sessions or re-sending assets, while live, side-by-side versioning helps teams stay aligned as work evolves.

“By catching creative misalignment early in a live session rather than days later in an email thread, you drastically reduce the risk of costly ‘fix-it-in-post’ emergencies or total reshoots, making the entire production budget far more predictable and protected,” says Joe.

“Coresee is a game-changer,” said Scott McClennen, manager of production television and video production at Embassy Row. “We got a professional, fully branded live stream embedded right on our site. It delivers the high quality and sub-second speed our weekly show demands, keeping the audience right in the action.”

Alongside the public launch, Like Minded Labs is offering early access to select teams using Coresee in active production environments and advertising creation, as well as architecture and construction workflows, healthcare applications such as grand rounds, and live virtual events. These teams will contribute to shaping best practices as access to the platform expands. Early access includes priority onboarding and guided implementation support.

Coresee is now available, with early access offered to select production teams during the initial launch phase.