Jack Morton Exits Omnicom, Merges with Impact XM

Following its sale by Omnicom, the global brand experience agency Jack Morton -- formerly an IPG company -- is going private and merging with fellow experiential agency, Impact XM.

Supported by global investment firm, The Riverside Company, the new entity will retain the name Jack Morton, and have a total of 20 offices spanning North America, Europe, Middle East and Asia Pacific, with over 1,000 employees.

Impact XM CEO, Jared Pollacco, will serve as CEO of the unified agency, and Jack Morton CEO, Craig Millon, will serve as global president. Josh McCall, the CEO of Jack Morton from 2003 until his retirement in 2022, will serve as executive chairman of the board of directors.

“This is a pivotal moment," said Craig. "Together, we’re building an agency ready for a marketing landscape reshaped by AI - one that keeps real, human experience at the centre. With combined creative, strategic, and executional capabilities, we can offer deeper expertise, broader scale, and a cohesive end-to-end model for clients. And because our cultures share the same people-first values and passion for delivering extraordinary experiences, we’re stronger together and so is the work we’ll create.”

The combined agency brings together complementary strengths across creative, strategy, digital innovation, production, fabrication, and impact measurement, positioning the business as a fully integrated experiential partner.

Its experiential services include large scale conferences, digital engagement, sponsorship, brand activations, trade shows, corporate events, B2B experiences, and healthcare congresses, among other live event services.

“Impact XM has been evolving toward a more integrated, global model for years,” said Jared. “We’ve always believed that creativity, innovation, and exceptional execution are what move people, and this union accelerates that vision for both our clients and our teams. The merger brings together Impact XM’s unified experiential approach and Jack Morton’s global scale and creative strength.”

The merger is subject to customary approvals and is expected to close in Q1 2026.