iProspect Strengthens Long-Term Global SEA Partnership with Siemens

Digital performance agency iProspect has renewed and expanded its global SEA mandate with Siemens, strengthening a long-standing partnership built on performance, scale and innovation.

Under the renewed mandate, iProspect leads the strategic planning and operational execution of SEA campaigns across more than 150 countries, including key markets such as the United States, South Korea, and China. The scope of work includes the joint development and implementation of global and regional SEA strategies, continuous optimisation of campaigns, assets and account structures, as well as the dynamic management of bidding strategies and budget allocation.

These processes are significantly supported by artificial intelligence, particularly through predictive analytics and machine learning models that forecast user value and capture search intent with greater precision. In addition, iProspect provides consultancy on advanced ad tech solutions, campaign management automation, and the implementation and fine-tuning of advanced, AI-driven bidding strategies. The overarching objective is to drive continuous, measurable performance improvements and maximise efficiency within the SEA channel through the targeted application of AI and data science.

The account is primarily managed by the iProspect team in Augsburg, supported by the international infrastructure of the dentsu Network. Siemens and iProspect have worked together for more than ten years, and this partnership has now been extended on a long-term basis. Key factors in Siemens’ decision included iProspect’s global presence combined with strong local market expertise, its strategic flexibility and ability to tailor solutions to the complex needs of a large multinational organisation, as well as the high level of trust and mutual appreciation between the two partners.

Together, Siemens and iProspect are pursuing a clear roadmap for the coming years, focused on scalability and efficiency, while actively addressing the growing importance of data and AI and unlocking new opportunities for performance optimisation. A core priority remains ensuring a direct link between SEA activities and Siemens’ overarching business objectives.

“Following a competitive pitch process, we are pleased to continue our long-standing partnership with iProspect. As AI now accelerates and transforms how we plan, optimise and scale our search activities, their proven capabilities, combined with a global setup that aligns with our needs, made them the right choice for our future direction,” said José Machado, head of channels, analytics and AI at Siemens.

“The successful defence of the global SEA mandate for a global technology leader such as Siemens is a strong endorsement of our team’s expertise and innovative strength. We are extremely pleased to continue and further intensify this partnership. It is a clear vote of confidence in our ability to manage complex, global SEA accounts using cutting-edge technology and deep performance marketing expertise. Together, we will ensure that global marketing objectives are not only met, but exceeded,” added Christoph Mauerer, managing director at iProspect.