iProspect Appointed Media Agency of Record for Ticketek Entertainment Group

​iProspect, a dentsu company, has been appointed the media agency of record for Ticketek Entertainment Group (TEG), a global leader in Fan Experiences powered by digital, data and technology.

Following a competitive pitch process, iProspect will lead TEG's overarching media strategy and planning for its promoter businesses through in-house agency Ovation amp. The agency will also work in close partnership with TEG’s in-house digital agency, Ovation Digital, applying their data, media and partnerships expertise to its expansive portfolio of brands and experiences.

The partnership will apply iProspect’s performance mindset and dentsu’s innovation capabilities to amplify campaigns across TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR and SXSW Sydney, helping Fans around the world discover and experience more live events.

​Marcelle Hoyek, iProspect national managing director, said, "We are so proud to partner with Ovation amp and Ticketek Entertainment Group, Australia’s home of Live Experience’s. Ticketek Entertainment Group is known for delivering some of Australia’s best live events, so we’re thrilled to be able to bring our Performance Mindset to the table and help accelerate the next phase of their business evolution.”

Larissa Best, TEG GM marketing, Live Entertainment and Head of Ovation amp, said, “We are so pleased to begin this exciting partnership with iProspect. Their relentless focus on delivering business outcomes, combined with their approach to creativity, transparency and collaboration, made them the right partner for us. Above all, we value good humans who are easy to work with and willing to act as a true extension of our own team, and iProspect demonstrated true collaboration and thought leadership at every stage of the process.”

The partnership represents a new chapter in TEG’s evolution as a Fan Experience Group, uniting digital innovation, audience insight and creative excellence to drive growth for artists, venues and brands.

The Ticketek Entertainment Group partnership follows on from iProspect being named as media agency of record for Bounce. Both achievements follow iProspect’s recognition as one of Australia and New Zealand’s leading businesses in workplace policy and best practice for the second consecutive year, ranking 8th on the 2025 AFR BOSS Best Places to Work List in the media and marketing category. iProspect was also recognised with Gold at the Campaign Agency Awards for Workplace Culture at the end of 2024.

Globally, iProspect also ranks #12 in the 2025 RECMA Diagnostics Report, boasting the largest three-year gain in quali-share among ranked agencies – underscoring its commitment to delivering total customer experience for future-ready brands. iProspect works with clients including eBAY Australia, MYOB, Air New Zealand, William Grant & Sons, L’Oreal, Kathmandu and Kering.