Toni And Ryan, Tait McGregor Feature on AiMCO 2025 Awards Shortlist

The Australian Influencer Marketing Council (AiMCO) today unveiled the shortlist for its prestigious 2025 AiMCO Awards, with a record number of entries shortlisted.

More than 100 creators, brands and industry representatives have been selected on the shortlist from a record 255 entries submitted for this year’s awards, which recognise the best and brightest in the nation’s influencer marketing sector (see full shortlist at the link below).

This year’s awards include several new categories, including 'Best Long-Term Ambassador & Partnership', 'Best Creator-Led Brand & Business', 'Unsung Hero', 'Best Standalone Influencer Campaign' and 'Marketing Team of the Year'.

Winners will be announced at a special awards ceremony, held to coincide with the inaugural AiMCO Summit, in February next year. The top accolade, the 'Most Influential Industry Award', will be selected from the winners across the brand categories.

The AiMCO Awards, now in their fifth year, are the largest celebration of the nation’s influencer marketing industry, honouring the brands, creators, agencies and businesses that are setting the bar for innovation and creativity in the sector.

This year’s entries were reviewed by an expert panel of judges representing leaders across the marketing, media, creative and influencer industries.

AiMCO managing director, Patrick Whitnall, said, “We are thrilled to officially announce the shortlist for the 2025 AiMCO Awards. To have 110 creators, brands, agencies and industry talent represented on this year’s shortlist is incredible, and speaks to the calibre and growth in our industry over the past 12 months.

“This year, our judging panel had the challenging task of reviewing more than 250 submissions, each showcasing an unparalleled depth and breadth of creativity, character and originality. I’d like to thank our judges for their efforts -- we were overwhelmed with the quality of the submissions, and we look forward to formally acknowledging the best of the best in our industry in February.”

The 2025 AiMCO Awards major partner is AI-powered influencer marketing technology Fabulate, with more partners soon to be announced.

This year’s shortlist can be found here.