AiMCO Launches People's Choice Award for Favourite Creators

The Australian Influencer Marketing Council (AiMCO) today announced the launch of its inaugural People’s Choice Award, the first-ever opportunity for people to vote for their favourite creator.

Voting for the award, which is part of the prestigious 2025 AiMCO Awards, is now open, with people encouraged to cast their vote before the January 31 deadline.
Any creators shortlisted for the 2025 AiMCO Awards can take out the People’s Choice Award.

The inaugural nominees are:

• Kate Jenkinson, Neuralle (@katejenko)
• Chloe Wheatland, Made by Muse Agency (@chloeevegan)
• Steph de Sousa (@steph_cooks_stuff)
• George Georgievski (@schoollunchbox)
• Adrian Widjonarko (@adrianwidjy)
• Joanna Fleming (@joannafleming)
• Razia Moe, One Daydream (@raziamoe)
• XiaoXiao Wang, One Daydream (@xiaoxiaowangg)
• Ben Blue, JRM Group (@ben_blue)
• Kick It Forward, Neuralle (@kick.it.forward)
• Macfarlane Bros, Neuralle (@macfarlanebros)
• Clayton’s World, JRM Group (@claytons_world_)
• Toni and Ryan (@ryan.jon and @tonilodge)
• Rhylee Passfield, JRM Group (@rhyleep)
• Rach D’Oliveira, Day Management (@rachel_de_oliveira)
• Aussie Antics, Click Media (@ausantics)
• EYstreem, Spawnpoint Media (@eystreem)
• Loui Burke, Day Management (@louiburke)
• Brooke Styles, Born Bred Talent (@brooke.styles)
• Haz and Loz, Made by Muse Agency (@haz_and_loz)
• Jiny Maeng, Born Bred Talent (@jiny.maeng)
• Ben McIntosh, Day Management (@benjmcintosh)
• Brooke Thomo, Huume Management (@cedarandsprinkle)
• Princess Honeybelle (@princesshoneybelle)
• The Haddad Family, JRM Group (@thehaddadfamily_)
• Elloise Fit, Huume Management (@elloise_Fit)
• Sebastian Serrano-Valladares, ICON Management (@9to5ver)
• Tina Rahimi, Born Bred Talent (@tinarahimii)
• Tony Rhee, Born Bred Talent (@thefunctn)
• Tori Singleton, Vive Management (@ttorisstory)
• Tash Invests, Huume Management (@tashinvests)
• Ella Maegraith, ICON Management (@smileycitrus)
• Tait McGregor (@taitmcgregor)
• Adelle Petropoulos, One Daydream (@a_p_artistry)
• Emily Kristopher, JRM Group (@emilykristopher)
• Mumma Mic (@mumma.mic)
• Esme Louise James (@esme.louisee)
• Brother Boys, JRM Group (@the_brotherboys)
• Shayla Jay, Day Management (@itsshaylajay)

The winner of the People’s Choice Award will be announced at the 2025 AiMCO Awards’ ceremony in February next year.

More than 100 creators, brands and agency talent were recently announced on the shortlist for the AiMCO Awards, which this year attracted a record number of entries.

The awards recognise the best and brightest in the nation’s influencer marketing sector across a range of categories, including new awards for long-term ambassador/partnership, creator-led brand/business, best unsung hero, stand-alone influencer campaign and marketing team of the year.

Commenting on the launch of the People’s Choice Award, AiMCO managing director, Patrick Whitnall, said, “The People’s Choice Award is an important new category for our 2025 awards, recognising the desire to directly support and celebrate our favourite creators.

"This award is an opportunity for everyone to get behind the creator community -- it’s our way of amplifying the voices of our creators’ many fans, collaborators, and supporters, giving them a chance to publicly acknowledge the work and achievements of their favourite influencers.”

Voting for the People’s Choice Award is now open. People are encouraged to vote here.