electriclime° Opens Office in Saudi Arabia

L-R: Production coordinator - Malak Edris, senior producer - Layal Mooti, producer - Lana Abu Risheh and executive producer - Jumana Radi

Award-winning production house electriclime° have continued their global expansion with the opening of a new office in Saudi Arabia.

With more than a decade of producing worldwide campaigns from offices in Dubai, Singapore and Sydney, the new location in Riyadh follows the recent openings in South Korea and Bangkok.

electriclime°’s ambition has always been to bring an expression of art into commercial film, with a real focus on craft and high-quality execution in production.

Meanwhile, the company also boasts a global director roster, featuring award-winning filmmakers from across the world to bring important stories to life.

For co-founders Michael Ahmadzadeh and Pabz Alexander, opening in Riyadh is another step on their global vision, and with Saudi Arabia forging a future where tradition, innovation, and sustainability go hand-in-hand, it is a perfect fit.

The move comes after another successful 12 months for electriclime°, having been named Production House of the Year at Campaign Middle East’s Agency of the Year Awards 2024.

During that time, the production house has shot projects for clients such as Kia, Jumeirah, Gillette and many more, including working on projects for PIF and Neom.

Meanwhile, sustainability in production has always been a high priority for electriclime°, exemplified with their ‘Seeds of Change’ project for Kia, using the AdGreen Carbon Calculator to control sustainable efforts.

Having led the team in Dubai for the past three years, Jumana Radi, executive producer MENA, will oversee the incorporation of the Saudi Arabia office into the electriclime° portfolio.

This move reinforces the company’s commitment to craft and creative excellence, delivering world-class filmmaking with efficiency, innovation, and cost-effectiveness.

The company will be based in the Jax District, which is fast becoming the cultural and artistic hub in the Riyadh region.

Executive producer MENA, Jumana Radi, said, “With Saudi Arabia reinventing the standards of transformation, we couldn’t be more excited to take this step and partner with its leading brands that are telling bold, meaningful stories, balancing both Saudi Arabia’s beautiful, rich heritage along with its innovative and ambitious vision towards the future.”

Co-founder of electriclime°, Michael Ahmadzadeh, added: “The opening of a Riyadh office adds to our strategic expansion to complement our existing global presence. This move strengthens our global network but also allows us to better serve international brands and creative agencies. We’re excited to provide even more top quality production services and to bring artistic expression and commercial storytelling to a broader audience.”