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Samsung Wins Pressie Grand Prix for Worst Children's Library

13/11/2025
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Other awards included gold for 'KFCurrency' with Special, for 'Best Creative PR Campaign', and silver for 'On The Ladder with Kiwibank', with OMD New Zealand, for 'Best Strategic Thinking'

Samsung has won the Grand Prix at the 2025 Pressie Awards for 'Worst Children's Library', created with DDB and Mango Communications. The  event, hosted at the stunning Ōkahu Bay, celebrated work across 12 distinct categories.

The 2025 Pressie Awards, proudly presented by the Commercial Communications
Council (Comms Council) recognise excellence in PR, experiential, and social media
campaigns that deliver measurable results and creative impact across Aotearoa.

Sean Brown, this year’s convenor of judges, said, “The entries this year were stronger than ever. It’s fantastic to see the industry thriving and pumping out so many creative and effective world-class campaigns.” 

This year’s event was made possible by our generous sponsors TikTok and TRB.
The Comms Council warmly congratulates all finalists and winners for their exceptional
campaigns recognised at this year’s Pressie Awards.

The full list of winners can be found here.

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