Entrepreneur Finds Moment of Peace Surfing in Audi Campaign

DDB and Audi Aotearoa have partnered on a campaign grounded in real ambitions of New Zealanders.

At the heart of the campaign is the Audi Q5, positioned as the perfect companion for Kiwi who value a life of balance, freedom, and the time to enjoy the things that matter the most.

The campaign follows Steve Dunstan, creative entrepreneur and long-time Audi ambassador, whose approach to life reflects this grounded, distinctly Kiwi mindset. Filmed in Raglan by director Simon Waterhouse of Resonate, the work captures the subtle, reflective moments that often arise behind the wheel.

DDB Aotearoa’s creative director, Veronica Copestake, said, “We wanted this campaign to acknowledge the quiet moments that give New Zealanders a sense of balance -- and driving through the New Zealand landscape offers the perfect chance to slow down, reset, and reconnect with what matters."

Audi’s marketing manager, Andrew Stephenson, added, “The Audi Q5 is built for people who want a vehicle that fits seamlessly into their lifestyle, whether they’re heading out of the city or taking time to pause.”

Combining cinematic film, photography, and digital storytelling, the campaign connects with drivers who appreciate design, capability, and the calm, spacious feeling that fits so naturally into Kiwi life.

The campaign is live nationwide across TV, OOH, digital and social channels.