David Lee, Susan Credle and Bryan Buckley Join Little Black Book’s Super Bowl LX Jury

​Squarespace’s David Lee, Omnicom’s Susan Credle and hungryman’s Bryan Buckley are all among the first wave of jurors announced for Little Black Book’s inaugural Super Bowl LX jury. Supported by JSM Music, the jury – composed of creative leaders from across the US – will decide which brands are the real winners of this year’s big game.

The jury will include representatives from the brand, agency and craft communities. McCann’s Danilo Boer, DAVID’s Daniel Lobatón and VML’s Rosie Bardales will also take part, alongside the STUDIO’s Mary Nittolo, Company 3’s Meghan Lang and Omnicom Production’s Sergio Lopez.

Many more jurors from across the Little Black Book community will be announced in the lead up to the Super Bowl.

The full first wave of jurors includes:

• ​Rosie Bardales, chief creative officer, VML
  
• ​Patrick Bennett, global chief creative officer, Jack Morton
  
• ​Danilo Boer, global creative lead and partner, president of the Global Creative Council, McCann
  
• ​Bryan Buckley, co-founder and director, hungryman
  
• ​Susan Credle, former chair and global chief creative officer FCB, Omnicom
  
• ​James Cunningham, managing director and executive producer, Object & Animal
  
• ​Josh Fell, partner and chief creative officer, Anomaly LA
  
• ​Mah Ferraz, founder and film editor, Church Edit
• ​Meghan Lang, SVP global managing director, advertising, Company 3 LA
  
• ​David Lee, chief brand and creative officer, Squarespace
  
• ​Daniel Lobatón, chief creative officer, DAVID North America
  
• ​Sergio Lopez, global chief executive officer, Omnicom Production
  
• ​Lisa Mehling, owner and producer, Chelsea Pictures
  
• ​Steve Mottershead, executive creative director, founder and partner, Artjail
  
• ​Mary Nittolo, founder and chief creative officer, the STUDIO NYC
  
• ​Joel Simon, chief creative officer and chief executive officer, JSM Music
  
• ​Erica Thompson, managing director, WORK editorial USA
  
• ​Mal Ward, managing director and partner, Arts & Sciences
  
• ​Emily Wilcox, chief executive officer, TBWA\Chiat\Day NY
  

​Paul Monan, head of creative excellence and Little Black Book, says, “The Super Bowl is the biggest stage when it comes to US advertising and we’ve always used our platform as a place to cover, showcase and celebrate that work. For the first time ever, we’re expanding that celebration by inviting and involving the local creative community to have its say on what it believes is the best, most creative advertising from this truly global moment. Thanks to the support of JSM, we’re able to bring dozens of leaders from all corners of the industry together to help us champion the most exciting work.”

The jury will be reviewing all of the national TV ads and supporting content released ahead of, and during, the Super Bowl.

Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.

The partnership will see all of the Super Bowl 2026 coverage on Little Black Book supported by JSM Music, including shareable collections and reels of all of the work, in-depth coverage as ads break, as well as a reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.