Health and Fitness Content is Top Australian Podcast Genre in December

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the December results for the Australian Podcast Ranker, revealing that 12% of monthly podcast listeners tune into health and fitness content.

The results reflect growth in the category from November, which saw business and arts content reign supreme in the lead-up to the holidays.

These aren’t casual listeners; 54% have been listening for two to five years, and 35% are planning to buy gym memberships or fitness equipment in the next year.

Nearly three-quarters (72%) are aged 25–54. Those planning to buy gym memberships or fitness equipment are also tuning into business (32%) and education (31%) podcasts, presenting opportunities for fitness-related brands to reach motivated consumers beyond traditional wellness content.

The Ranker is the country’s only official, third-party-verified podcast measurement system, governed by a cross-industry steering committee and backed by strong collaboration among commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia.

Lizzie Young, CEO of CRA said, “Podcast audiences are active, loyal, and commercially engaged. Whether they're listening for leisure, planning purchases, or deepening knowledge, they're listening with intent. The Ranker delivers the verified insights advertisers need to reach consumers who are ready to act.”