News is Top Podcast Genre for November

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the November results for the Australian Podcast Ranker. The ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia.

Lizzie Young, CEO of CRA, said, “Podcasts travel with Australians -- literally. Whether it's an overseas adventure or an interstate escape, listeners are tuning in across genres, anytime, anywhere. The ranker gives advertisers the verified data to understand these audiences and reach them through voices they already trust on their own terms.”

Going overseas or staying local? Where someone is heading may shape what they're listening to. Demos+ data shows that among monthly podcast listeners planning an international holiday travel in the next year, 48% tune into business podcasts (23% above the average monthly podcast listener), while 47% listen to health and fitness, and 45% each listen to technology and to sports.

Domestic holiday travellers tell a different story, with 50% listening to arts and 48% each listening to news, health and fitness or true crime. The takeaway for brands? Turn up in the podcast queue and catch travellers' interest before they've even opened a booking app.