BRX Launches Standalone AI Service, Appoints Alison McKinnon as Founding MP

BRX Group has launched CM.OSX and announced the appointment of Alison McKinnon as founding managing partner.

CM.OSX stands for critical marketing operating systems. It is designed to help CMOs, marketing teams, and in-house agency functions make the right choices when it comes to the accelerated change brought on by AI.

BRX Group CEO Bridget Cleary said, "BRX has been the market leader in helping enterprise brands across Australia build brand value, reduce costs through automation, and lead the market in AI adoption at scale.

"Many CMOs tell us they’re under growing pressure to deliver the efficiency and effectiveness promised by AI, but lack clarity on where to start, how to make the right choices, and how to train their teams to keep pace with change.

"We have seen growing demand to help marketing teams build smarter workflows, automate routine tasks, develop responsible AI capabilities within their governance frameworks, and embed automation.

"It was a logical next step to package it as a standalone service and we could think of no-one more qualified to deliver the CM.OSX promise than Alison McKinnon."

Alison is a proven strategic marketing and transformation leader with more than two decades of experience helping enterprise organisations grow, evolve, and build meaningful customer connections.

Alison spent almost 10 years at The Brand Agency across Melbourne and Perth as head of strategy and client services director, working with clients including Bunnings, Rio Tinto, and Wesfarmers.

Most recently, as general manager of independent agency Town Square, she led strategy, people, and business transformation across Australia and the Middle East, with clients including Destination Qatar, Hilton Hotels, and the Northern Territory Government. She has also held senior roles at CHE, FCB, and George Patterson.

CM.OSX services include:

• Marketing and in-house agency operating models and AI and automation adaption roadmaps.
• Capability development programs to enable confident adoption of AI and automation with sound governance for marketers and in-house agencies.
• How to select the right automation tools, or steps to maximise the capabilities in existing tools.
• Industrialised campaign production to increases speed, consistency, and output across channels, and how to drive efficiency dividends.
• Optimisation programs to drive continuous performance improvement and accelerate growth.

Alison said, “It is clear that marketing organisations are entering a period of significant transformation -- where the opportunity is clear, but the path forward is not. That is what CM.OSX is here to fix."

CM.OSX offers a complimentary one-hour “Future of Marketing” presentation for Australian marketing teams, already delivered to over 20 leading brands with overwhelmingly positive feedback.

CM.OSX is hiring and encourages applicants to its expressions of interest on LinkedIn.

With the addition of CM.OSX, BRX Group brings together BRX, CM.OSX, and Brand.OSX to support CMOs across strategy, execution, and scaled production.