Big Swings Meet Big Vibes in 'The Range at Country Club' Campaign

Country Club Tasmania’s The Range has launched a new above-the-line brand campaign from Communicado to support the official opening of Launceston’s all-new driving range and social playground, where golf, technology and good times come together.

The Range at Country Club is a dynamic, world-class golfing and entertainment venue, where golfing enthusiasts and fun-seekers alike will come for the cracking drives, but stay for the cracking sides. With 28 driving bays offering cutting-edge Topracer tech, an 18-hole mini golf course, a Clubhouse Bar, and Restaurant and event space, The Range at Country Club is set to become Launceston’s must-visit golfing and entertainment destination.

Building on the 'Get in the Game' brand positioning developed by The Contenders, the campaign created by Communicado needed to strike a balance -- appealing to seasoned golf professionals without losing an easy going inclusive spirit for casual players.

This was brought to life by showcasing the many and varied reasons to visit, contrasting energy and atmosphere with shared moments, that make it a one-of-a-kind golf experience.

Just as important was highlighting the venue itself as a state-of-the-art facility that embodies the very best of golf technology and hospitality. All wrapped up with the tagline ‘Get in the Game’.

Emily Wills, The Range at Country Club head of branding and marketing, said, “We’re so proud to introduce this new state-of-the-art experience at Country Club."

"In collaboration with The Contenders and Communicado, we’ve created a campaign that really captures The Range at Country Club in action. It’s an exciting step forward not just for our brand, but also showcasing the kind of world-class experience Tassie has to offer.“

Communicado’s executive creative director, Annie Price, added, “As a golfer (albeit a pretty bad one), this was a dream brief. It was amazing to experience and shoot this brand spanking new facility. It’s really impressive. The bonus for nailing that magic 4am sunrise shot? Definitely getting a couple of drives in before we wrapped.”

The campaign launched on 27th September and will be amplified in a media strategy via OMD.