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Work of the Week in association withThe Artery
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AUNZ Work of the Week: SICKDOGWOLFMAN and Ocean Blue

18/12/2025
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The work uses sitcom-style shots and dry humour to convey so much in so little time, LBB’s Lilya Murray writes

SICKDOGWOLFMAN’s latest spot for Ocean Blue is a simple yet highly entertaining endorsement to buy salmon. Shot in Norway in Frafjord, the film follows two dry-witted men decked out in beanies and wool as they highlight the fact Ocean Blue’s salmon is straight from the icy cold waters of Norway.

The campaign conveys so much in a series of 15” films. The exchanges between the two men are made funnier when a sitcom-esque slight camera zoom emphasises one man’s distaste to their partner’s point. The setting is lowkey, with the huge expanse of Norway’s pristine cold waters helping make their point.

Oh, and they make a salmon beanie. If that isn’t dedication, I don’t know what is.

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