Judgy Neighbour Gives Painter Boost He Needs For Taubmans

Heritage Australian paint brand Taubmans, in collaboration with independent creative agency Sunday Gravy, has launched the latest chapter of its 'Making Painters' platform.

Inspired by the everyday truths that stop people from picking up a brush, the new campaign shows how a fresh coat of Taubmans All Weather exterior paint can restore more than just what’s on the outside. It can restore pride in your home.

"Painting has never really been about paint. It's about how you feel when you pull into your driveway, walk to the letterbox, or take the bins out," said Lenna Boland, senior writer at Sunday Gravy.

"We loved finding a truth almost every Australian has felt, that quiet feeling your neighbours are judging your place. Sometimes all it takes is a weekend and a tin of paint to change that."

Lee-Ann Birch, head of marketing, Taubmans PPG, said, "Painting can seem daunting, especially the idea of transforming the exterior look of your home. At Taubmans we are all about giving painters confidence to pick up a paint brush and give it a go. Taubmans All Weather is designed for Australia's toughest conditions, giving people the confidence that once they've done the job, it’ll keep them grinning with pride from year to year."

The campaign launches nationally across TV, online video, Out of Home, social, PR and retail.