Work of the Week: 31/10/25
Ford - Taking Street View Off-Road
Chosen by Ben Conway, Americas reporter
The TransAmerica trail is the USA’s longest trail – 5,900 miles, coast-to-coast through deserts, mountains, wetlands, and dunes across 13 states. Until now, however, it’s been hidden to all except a few expert off-roaders with specialised equipment and knowledge. But now, this has all changed. Created by Wieden+Kennedy New York, this campaign saw Ford loan the Googlefac Maps Street View camera – the first automaker to do so – strap it to a Ford Bronco, and traverse the trail with a convoy of other Ford Vehicles, visually mapping the route from Oregon to Tennessee.
The campaign launched with an 80-second film directed by Farm League’s Nick Sokoloff, and even involved ‘GeoGuesser’ savant GeoRainbolt as an Easter Egg for online explorers. But the magic is truly in the brand synergy at play here – Google Maps gets to add a geographical American icon to its Street View feature, while Ford gets to showcase its vehicles’ off-roading capabilities with an adventurous, real-world story.
Pringles - Duck King
Chosen by Alex Reeves, managing editor, EMEA
The Pringles duck lips trick is a timeless and classic joke. I haven’t done it for years, so I was grateful to FCB New York’s team for and Thomas Ormonde’s amazing film for reminding me that I can. But there are many more layers than that, much like a stack of Pringles. In this campaign, not only does our protagonist make a successful and very funny physical joke; he then goes on to be anointed as the duck king by his quacking subjects, raised aloft and crowned. It’s magnificent to see, although maybe it should come with a disclaimer because I’ve never seen such results after putting two Pringles between my lips. Maybe I was doing it wrong.
FUJIFILM Instax - For When It Clicks
Chosen by Sunna Coleman, reporter, Asia
We all have thousands of photos saved on our digital devices that we probably don't revisit that often. So there is something quite special about being given a physical photograph that you can add to your fridge, prop up on a shelf, or stick in a scrapbook – even when it's printed funny. A finger in the way of the lens, a colour leak, red eyes... These are all things we rush to fix when posting a picture online but they all add to the charm of an instant print.
In 'For When It Clicks' (a brilliant line, by the way), FUJIFILM Instax and McCann New York champion what makes these photographs so special – capturing the unplanned, silly moments between friends that end up being cherished memories forever. It's a welcome reminder to live in the present and celebrate the imperfection that comes with living authentically in the real world.
TD - Hit it here, boys
Chosen by Jordan Won Neufeldt, Canada reporter
There’s just something about the simplicity of this campaign from Leo Toronto which I deeply appreciate. While I’m sure geofencing the distance from the Rogers Centre home plate to various ads in fair territory across the city was not the easiest affair, the idea itself – to capture all the excitement surrounding the Toronto Blue Jays and build brand affinity – works on a fundamental level. And the decision to even secure an OOH placement in LA by Dodger Stadium? Hilarious! It’s timely, relevant, and makes people think of the bank, without feeling like it’s being aggressively shoved in your face. Quality work, through and through.
Facebook - A Little Connection Goes a Long Way
Chosen by April Summers, North America features lead
This new work from Facebook and Droga5 is the tech giant’s first campaign in four years. Having spent years building out their strategy to appeal to young adults, this film expertly highlights the ways in which the platform is utilised by this demographic during the holidays. Accurately attuned to the sense of nostalgia that comes with returning to your hometown, I had a very visceral reaction to the sonic textures of this ad. Delivered with finesse by Isaac Matus at Wave Studios, the audio mix and sound design stand out for its atmospheric authenticity: I have been in that bar, at that house party, at that high school reunion. The film paints the perfect picture of how it feels to be a young adult returning to the nest after being away for a while, and how Facebook plays a role in that experience.
ActionAid - I’ll Marry When I Want
Chosen by Addison Capper, managing editor, Americas
640 million women and girls around the world have their childhoods cut brutally short by forced marriage. Created by DUDE Milan and directed by South African filmmaker Zee Ntuli, ‘I’ll Marry When I Want’ feels like a bold counter to that global reality. Inspired by a poem from 13-year-old Malawian writer Eileen Piri, the film chooses resilience and possibility over the typical focus on suffering. Shot in Uganda’s Namutumba District – an area heavily impacted by early and forced marriages – it pairs Piri’s haunting words with Sudan Archives’ Selfish Soul. Through lush, fashion-film-like visuals, we see a group of 'girls being girls': playing loudly, freely and, at times, destructively - smashing the symbols of traditional marriage with all their might.
JEEP - The Family SUV
Chosen by Abi Lightfoot - Americas reporter
’The Best Car to Have Sex In’ – a bold claim to say the least – and one that formed the basis of Jeep’s social media campaign spotlighting the new 2026 Jeep Grand Wagoneer this week. Fronted by Iliza Shlesinger, the comedian eagerly thinks of out-of-the-box ways to sell this new vehicle to potential buyers, taking the ‘family friendly’ merits of the car – from its roominess and state-of-the-art audio system – and turning those qualities into things that could come in handy when trying to make your family even bigger.
And whilst Iliza’s pitch to rename the vehicle ‘the Grand Shagoneer’ fell flat to an unimpressed Jeep boardroom, we at LBB loved it, as well as many other moments that made us laugh during this spot. Shout out to agency Highdive, and director JJ Adler and production company Ruckus for pulling it off.
Dolmio - Naked Pasta
Chosen by Tará McKerr, Americas reporter
The pasta sauce brand famed for asking “When is it your Dolmio day?” has turned heads with its new out-of-home campaign. I’ll admit when I heard discussions about new work from the brand, this was nothing close to what I was expecting.
Pasta dough shaped into cheeky semblances of the naked form – from bellybuttons to butts – stretched across billboards this World Pasta Day with the goal of getting the nation talking. Shot by body photographer Sophie Harris-Taylor, the images portray the idea that pasta is naked without its partner, the sauce. Running across London and Manchester, it’s definitely got us at LBB talking about the brand, which is a job well done.
Gentle Monster - The Hunt
Chosen by Zhenya Tsenzharyk, UK editor
In 'The Hunt', I spy: drama! tension! cinematography! fashion! Oh, and a pinch of camp, for good measure. The short film for the eyewear brand Gentle Monster, directed by Nadia Lee Cohen with production from DMB, collides it altogether for the launch of its Fall 2025 collection.
It's more film trailer (complimentary) than promo film, with actor and star of 'Euphoria' Hunter Schafer cast as the quintessential scream queen, outfitted in a chic sparkly dress and minimalist glasses, channelling '90s realness. With images drawing on horror classics including 'The Shining', and music and sound design that kept me on the edge of my seat, it's genuinely thrilling to see a fashion brand lean into horror with so much style and panache. It's a shame we learn of Schafer's fate at the end; I'd pay to see 'The Hunt' if it was turned into a feature film.
