Why Original Music Matters in Advertising: Insights from Partyland’s Matt Heath
In the latest episode of What About The Music?, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Party Land, to talk about something we all hear but don’t always listen to: the sound of a brand.
From Simple Briefs to Sonic Identity
As Matt puts it, sometimes the best creative ideas start with the simplest prompts. For the Every Man Jack campaign, the brief was just five words: “You’ll still smell good.”
Instead of finding a pre-existing track, Party Land decided to create an original song that would carry the humor, confidence, and simplicity of the line. That choice transformed a straightforward concept into something memorable and distinctly on-brand.
The result? A spot that didn’t just show the brand’s personality but it sounded like it too!
Why Original Music Matters
Throughout the conversation, Matt and Beto explore the deeper creative value that comes with investing in original sound. Music isn’t just an add-on or a mood-setter; it’s a strategic storytelling tool.
Original compositions give brands the opportunity to:
- Own their sound instead of borrowing someone else’s.
- Evoke emotion in a way that feels authentic and unique.
- Build recognition through consistency in tone and texture.
In an era where audiences are oversaturated with content, custom sound can be the difference between being heard and being remembered.
Listen to the Full Episode
This conversation with Matt Heath is a reminder that in advertising, music isn’t background, it’s branding.
🎧 Listen to the full episode of What About The Music?
