We Are Social Appoints Gabrielle Kessler as EVP, Regional Operations Officer

​We Are Social has promoted Gabrielle Kessler to EVP, regional operations officer, North America, a newly created role designed to strengthen operational excellence and scalability across the agency’s North American business.

Gabrielle has served as SVP, brand experience and production at We Are Social for the past four years, where she has been instrumental in delivering award-winning client experiences and large-scale activations. In her new role, she joins the North American leadership team, reporting directly to CEO Rebecca Coleman.

As EVP, regional operations officer, Gabrielle will oversee the holistic operational health of the business across all North American offices, including New York, Los Angeles, and Toronto. She will lead the integration of operational processes across brands and offices, audit and optimise workflows from client onboarding to project wrap-up, and implement systems that streamline resource management, production, and training. Gabrielle will also champion emerging technologies, including AI, to enhance efficiency and ensure the agency is positioned for sustainable growth.

“Gabrielle is the kind of person who turns organised chaos into brilliance,” said Rebecca Coleman, CEO, We Are Social North America. “She’s thoughtful, strategic, and gets things done in a way that makes everyone’s work better. I can’t think of anyone better to help us get our house in order and set us up for the next chapter of growth.”

“I couldn’t be more excited to lead our North American operations, championing a future where brilliant creative thinking and cutting-edge technology converge,” said Gabrielle. “It’s about empowering our teams to innovate faster, smarter, and more effectively than ever before – delivering unprecedented impact and innovation for our clients across the region.”