Visionary Director Boulawayne Joins The Banquet

​The Banquet has signed acclaimed director Boulawayne to its roster of world-class commercial directors.

Known for his breath taking visual storytelling and innovative approach to luxury brand narratives, Boulawayne brings an exceptional creative vision that seamlessly blends cinematic artistry with commercial excellence.

A Master of Luxury Storytelling

Boulawayne has established himself as one of the most sought-after directors in the fashion and beauty sector, crafting campaigns for some of the world's most prestigious brands including Yves Saint Laurent, Prada, L'Oréal Paris (featuring Cindy Bruna, Luma Grothe, and Cara Delevingne), Polène, Lancaster Paris, Galeries Lafayette, Mugler, and Giorgio Armani. This remarkable client roster speaks to his ability to capture the essence of luxury whilst delivering commercially impactful content.

Thinking Beyond Conventions

What sets Boulawayne apart is his fearless approach to conceptual storytelling. His ground breaking work for French luxury bag brand Polène exemplifies this philosophy perfectly. Whilst most craftsmanship films take place in sterile factory settings, Boulawayne envisioned something extraordinary: constructing the entire bag-making process atop mountains and in vast desert landscapes, installing monumental structures including 30-square-metre sculptures and towering golden columns to represent each stage of creation.

"It is all about craftsmanship," Boulawayne explained. "We chose to match Polène's aesthetics and take another approach by filming the whole process outdoors."

His work is characterised by sweeping cinematography, considered compositions, and an ability to transform product stories into emotionally resonant visual experiences. Whether navigating extreme weather conditions with 60-80 km/h wind gusts in Fuerteventura or conceptualising bold visual metaphors, Boulawayne demonstrates the resilience and creative resourcefulness that define exceptional directors.

A Collaborative Visionary

Central to Boulawayne's success is his ability to inspire and lead production teams. "The team that surrounds you is one of the main keys to the project's success," he notes. "If you manage to make your team believe in your vision, they will do the best they can to level up your production value... even when it's challenging!"

Areas of Expertise

Boulawayne specialises in high-end fashion and beauty campaigns, luxury brand storytelling, fragrance commercials, conceptual visual narratives, location-based productions, and craftsmanship content. His work speaks to audiences on an emotional level whilst delivering exceptional results for the world's most discerning brands.

"We are absolutely delighted to welcome Boulawayne to The Banquet family," says Adham Hunt– EP at The Banquet. "His extraordinary talent for creating visually stunning narratives makes him an invaluable addition to our roster. His work honours both artistry and commercial objectives, delivering exceptional creative solutions for brands seeking to make a lasting impression."