Victim Services Toronto Amplifies Survivors’ Voices with 'Least Listened To'

In light of The National Day of Remembrance and Action on Violence against Women, Victim Services Toronto (VST) and Sid Lee unveil 'Least Listened To,' a culture-driven integrated media campaign inspired by the viral Spotify Wrapped to amplify the realities of sexual assault survivors in Toronto and across Canada.

The campaign launches at a time of year when the world celebrates and shares their most-listened to – from songs and podcasts and artists – to emphasise the voices that remain the least-listened to. Its creative assets leverage the familiar look and feel of the widely shared Spotify Wrapped lists, instead revealing powerful statistics about sexual assault to shine a light on the stigma that leaves survivors feeling disregarded and doubted.

View Victim Services Toronto's campaign here.​

“For every chart-topping artist or social media story shared, there are thousands of survivors whose truths are overlooked or questioned,” said Carly Kalish, chief executive officer of Victim Services Toronto. “This campaign challenges that silence, letting survivors know: you are believed, you are supported, and you are not alone.”

“Through emotionally-charged digital stories, vibrant data visualisations, and out-of-home installations across the city, this campaign serves to remind us all that the most important stories are the ones we need to hear the most,” said Manali Kulkarni, associate creative director at Sid Lee. “Each visual draws viewers in with the language of top song charts, before revealing sobering realities: the number of survivors, calls for help, and the power of finally being heard.”

Victim Services Toronto: Wraparound support that listens and believes

As Toronto’s most trusted resource for survivors, VST offers a confidential lifeline for individuals, friends, and families seeking support as well as a variety of services, including:

• 24/7 Crisis Support: Compassionate, immediate assistance for anyone who needs to talk, any time of the day or night.
• Advocacy During Police Reporting: VST specialists walk alongside survivors throughout the reporting process, ensuring their rights and dignity are fully protected.
• Court Process Support: Continuous guidance and encouragement for survivors navigating the legal system.
• Specialised Post-Court Services: Programs such as RISE and Post-Court Pathways deliver healing and empowerment well beyond the courtroom, reinforcing that justice and recovery are ongoing journeys.

Join the movement

As the campaign is shared across social media and the city’s public spaces, VST urges Torontonians and beyond to amplify survivors’ voices and join a movement to listen, to believe, and to act.

For information about support services, educational resources, or how you can help, visit here.

If you or someone you know has experienced sexual assault or violence, you are not alone. Call our 24/7 Crisis Line at (416) 808-7066.