Munya Chawawa and Unplugged Want You to Switch Off Before You Short Out

Comedian and creator Munya Chawawa has teamed up with Unplugged, the UK’s first digital detox escape, and creative agency 10 Days London to launch a witty new campaign encouraging people to put down their screens and reconnect with real life.

The short film – styled as a parody of a flight safety announcement – stars Munya as a deadpan 'safety officer,' guiding audiences through the essential steps of switching off. With trademark sharp humour, he reframes digital disconnection as an act of modern self-preservation: reminding people to breathe, look up, and talk beyond their screens.

The campaign taps into a growing cultural conversation: with Brits now averaging 11+ hours of daily screentime and 77% reporting burnout, the need for digital balance has never been more urgent. Unplugged offers a simple antidote: 72-hour cabin escapes in nature, where phones are locked away (with a trusty Nokia for emergencies). Research shows this is the sweet spot for improved sleep, productivity and connection.

The campaign is designed for social sharing across Instagram and YouTube, blending humour, creativity, and mindfulness in a way that’s both relatable and playful – a trademark approach from Unplugged as it continues to push digital wellbeing into the cultural spotlight.