Folc Reimagines Champagne Coupe for Modern England

Award-winning English wine brand Folc has boldly reimagined the iconic champagne coupe with its new British Coupe Collection. The concept, conceived by 10 Days London, challenges centuries of French dominance in the world of bubbles, reframing the coupe through the lens of British boldness, diversity and cultural rebellion.

The original French coupe, born in the seventeenth century and rumoured to have been modelled on Marie Antoinette’s breast, has retained its place in popular imagination for centuries. But in 2025, the notion that a single, idealised form should represent taste, femininity or beauty feels outdated. It’s 2025, after all. We’re English. And the idea of "perfection" has evolved.

Today, beauty is not defined by a single form. Culture no longer subscribes to one idealised body, let alone one idealised breast. So 10Days asked the question, “Why should the glassware?”

“Champagne has built an entire culture around rules. How to drink it, how to talk about it, even what glass we are supposed to use,” said Pia De Malherbe, chief brand officer at 10 Days London. “There is an elitism that has been gatekept for too long. With Folc, we wanted to challenge that and have England stand up to four hundred years of Champagne tradition. Not to imitate it, but to celebrate our own identity, our own humour and our own evolved understanding of beauty.”

The Modern English Coupe Collection, launching alongside Folc’s new English Sparkling Rosé, reclaims the breast-shaped glass through the lens of modern British womanhood. Crafted with Body Casting Specialist Lydia Reeves and British glassmaker Phoebe Stubbs of Gather Glass, the collection features inclusive, sculptural coupes inspired not by one idealised form, but by the glorious variety of real bodies. Even the stretch marks can be seen.

Different shapes. Different curves. Different identities. All equally worthy of celebration.
Each coupe in the collection honours individuality, a world away from the obedient uniformity of its French ancestor. Vibrant and defiantly English, Folc’s new English Sparkling Rosé finds its perfect match in a vessel designed not to flatter a myth, but to reflect who we truly are today.

“Our new Pink Sparkling reflects a modern, open-minded culture,” said Katie Chubb, head of brand at Folc. “So we didn’t want to pour it into a glass built on an archaic symbol of ‘perfect femininity.' Our sparkling rosé deserves a vessel that celebrates plurality, authenticity, and the joy of being real. With Champagne stuck in tradition, it’s time for English Sparkling to make a stand as being able to stand toe-to-toe in our own individuality.”

Folc’s Modern English Coupe Collection will debut with the release of their English Sparkling Rosé this spring, marking a new chapter in wine. For design, it represents a rare cultural object. A piece of glassware that refuses to flatter a myth and instead celebrates modern identity, craftsmanship and British creativity at its boldest.