United Collective Appoints Paul Miser President and Chief Strategy Officer
United Collective, the independent creative communications group behind campaigns for got milk?, HOKA, Comcast Xfinity Latino, and DoorDash, has named Paul Miser as president and chief strategy officer.
In this role, Paul will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential arms into one streamlined growth engine for clients.
Why it matters:
- Creative and operational pedigree: Paul has helped Fortune 50 and challenger brands unlock $3B+ in incremental revenue, while also leading culture-shaping creative work. His track record includes the Lincoln 'Hello, Again / Beck 360' campaign (multiple Cannes Lions) and G-SHOCK’s 40th Anniversary with J Balvin (150% sales lift, –68% CAC)
- Culture-to-commerce POV: Paul’s creative vision is about 'ideas that are familiar but make you wonder,' and he sees the path forward as culture → conversation → community → commerce
- Collective legacy: UNITED COLLECTIVE has been behind some of today’s most recognized campaigns, including got milk?’s 30th anniversary, HOKA’s A Walk in the Life and Tape Disruptors, Comcast Xfinity Latino’s Fabric of America and 200%ers, and DoorDash’s award-winning Antojo campaign
