Uber Brings Suburban Stories to Life in ‘There Are Drivers in Your Area’
Uber has turned its sights on the suburbs with its new brand campaign created in partnership with Mother New York. 'There Are Drivers In Your Area' is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighbourhoods synonymous with car culture.
This campaign aims to show suburban consumers that available and reliable rides are closer than they think, while focusing on real, meaningful moments where Uber can make life easier. From heading to the airport, going out with friends, coordinating various activities, or dealing with an unexpected car breakdown, ‘There Are Drivers In Your Area’ reflects Uber’s commitment to being a dependable part of everyday life.
The campaign rollout includes aerial, dynamic, social, audio, and traditional OOH, unique :15s suburb short films (Airport Dad, Clock, Tired Dog), and the anthemic long form film, In Good Time, all directed by Michael Spiccia of MJZ.
In Good Time follows a couple through a countdown of the fleeting moments before their Uber arrives. Their story begins with a spark in a suburban bar with six minutes to spare, and concludes with one minute that proves just long enough to tip life in a different direction. The spot captures how the right ride, at the right time, can shift the course of a day – or even a life.
Oriel Davis-Lyons, chief creative officer, Mother New York, “This campaign is about the tapestry of life that happens across America’s suburbs every day and the way Uber is a thread keeping it all together and moving. It’s a big, expansive story-driven platform for a brand that is inextricably woven into the fabric of daily life in America.”
Georgie Jeffreys, head of marketing at Uber, North America, “Our new campaign reminds consumers of the moments when Uber can help you get around — whether it’s heading to the airport, traveling with your dog, or when your own car lets you down. We’re reimagining how Uber fits into daily life outside the city, because wherever you are, there’s a driver you can count on."
