Uber, Highdive and Radical Media Added to Little Black Book’s Super Bowl LX Jury
Another wave of leaders have been added to Little Black Book’s inaugural Super Bowl jury, including Uber’s Danielle Hawley, Highdive’s Mark Gross and RadicalMedia’s Rebecca Niles.
Supported by JSM Music, the jury – composed of brand, creative and production leaders from across the US – will decide which brands are the real winners of this year’s big game.
Joining the first 20 names are Translation’s Beto Fernandez, BarkleyOKRP’s Brad Jones and Cut+Run’s Lauren Hertzberg.
Even more jurors will be revealed in the coming days, as Little Black Book asks the US advertising community to rate all of the national TV ads and supporting content released around Super Bowl LX.
The full second wave of jurors includes:
- Andres Arlia, executive creative director, Dentsu Creative
- Kate Aspell, executive producer, Scholar
- Jamie Barrett, founder and chief creative officer, Barrett Hofherr
- Lauren Bleiweiss, managing director, CARTEL
- Beto Fernandez, chief creative officer, Translation New York
- Kat Garelli, executive producer / head of production, World War Seven
- Mark Gross, co-founder and co-chief creative officer, Highdive
- Danielle Hawley, global head of creative and brand, Uber
- Lauren Hertzberg, managing partner, Cut+Run US
- Brad Jones, chief creative officer, BarkleyOKRP
- Katherine LeBlond, head of production, feature film & TV, Union Editorial
- Otto Linwood, vice president and managing director, Xfinity (Comcast)
- Tyler Locke, director of production, Scholar
- Chuck McBride, founder and chief creative officer, Cutwater
- Matt McManus, executive producer, Carbon
- Rebecca Niles, executive producer, RadicalMedia
- Vee Pinot, editor, Whitehouse Post
- Gordy Sang, co-founder and co-chief creative officer, Quality Meats
- Vico Sharabani, founder and chief creative officer, The-Artery
- Seth Wilson, managing director and executive producer, Somesuch US
Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.
Unveiled in December, Little Black Book’s partnership with JSM Music will see all of the Super Bowl 2026 coverage on the platform supported by the world leading music production and sound house, including shareable collections and reels of all of the work, in-depth coverage as ads break, as well as a reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.
