Treacle7 and Redolution Grow a Beer-Filled Fantasy for Vibrant Forest

​Treacle7 and Redolution have unveiled their latest campaign for Vibrant Forest.

The ambitious idea was to build ‘The Vibrant Forest’ - a magical world inspired by the brewery's name and personality, where beer grows on trees, springs to life from vines, and drifts down woodland streams on lily pads. Playful, unexpected, and as vibrant as the brand itself.

Traditionally, a world like that would have meant a much bigger production – camera crew, multiple locations, heavy CG, visual effects etc. which was well beyond the project's budget. AI gave the Treacle7 team another route to the same story without compromising the ambition behind it.

The real challenge was making it all feel believable. Keeping the world, lighting and product consistent throughout took a lot of creative problem-solving and careful finishing that attention to detail is what makes the journey feel seamless.

Daniel Hearn, founder, Treacle7, said, "When we first presented the concept, delivering it traditionally would have been incredibly difficult within the time and budget available. AI gave us a way to bring the creative ambition to life, and once we shared what was possible, the client was fully on board. Working with Damian and the team at Redolution meant we knew the project was in safe hands from day one."

Damian Grady, creative director, Redolution, said, "This is what excites me about AI as a creative tool … it gives ideas a chance that would otherwise never get made. We had the idea; AI gave us the power to build it. Sometimes a full crew, a live shoot or CG simply isn't an option but that no longer means the ambition must stop there too. When the budget or scale isn't there, AI means the answer doesn't have to be “We can't.” but instead it could be … “You know what? We can."

The concept was simple: imagine a forest that didn't exist, and make it feel like it did. ‘The Vibrant Forest’ needed to burst with the same colours as the beer labels and the brand itself, so the world wasn't just inspired by Vibrant Forest Brewery, it looked like it grew out of it.

From there, it was about pushing how surreal Treacle7 could make the beer's ‘growth’ feel while keeping it grounded enough to believe beer trees, beer vines, beer drifting downstream on lily pads. Each one different, each one a little stranger than the last, but always rooted in something that felt real.