Toyota Reimagines Iconic 'Thong Song' for Toyotathon

Toyota has partnered with Saatchi & Saatchi and multi-platinum artist Sisqó to reimagine his legendary 'Thong Song' into a parody track for Toyotathon that will debut alongside a music video. A long-running holiday tradition, Toyotathon is Toyota’s annual year-end sales event. The new song, 'Thon Song,' is a comedic, high-energy reinvention built to become the anthem of Toyotathon Season giving fans the song they never knew they needed.

The project reimagines Sisqó’s iconic hit, amplified by NFL momentum and designed to bring a smile to customers’ faces during the holiday season.

A national tease will air on Christmas Day in a new :15 spot, titled 'Everywhere Remix,' during Netflix’s NFL coverage, giving fans their first listen and ending with a playful nod to the reimagined hook: 'Toyotathon-thon-thon-thon-thon…'.

“Fans have transformed Toyotathon into a true pop culture moment,” said Dedra DeLilli, vice president, marketing communications at Toyota Motor North America. “From memes and merch to social media buzz and a full-fledged NFL ‘carspiracy,’ the celebration has grown far beyond a year-end sales event. By collaborating with Sisqó to reinvent his iconic hit, we’re tapping into a moment fans already love and introducing a playful twist built to keep the Toyotathon magic alive.”