Toyota Makes Joy its Mission This Holiday Season
With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – 'Christmas in Rockefeller Centre' on NBC and Peacock, 'The Holiday Job' debuted – and within 'Navidades en Rockefeller Centre' on Telemundo, 'Running Late' was unveiled, both with a personalised throw from a show host.
Following the success of last year’s inaugural 'Navidades en Rockefeller Centre' on Telemundo, Toyota is back supporting 'Christmas in Rockefeller Centre' and authentically connecting to fans of all ages in both English and Spanish language.
The spot 'The Holiday Job' revolves around a seasonal truth everyone can relate to – the challenge of getting that perfect holiday gift for a loved one without them knowing. In fact, keeping the surprise can at times feel like a covert operation straight out of a Hollywood spy thriller. Whether it’s parents going full-stealth mode with a Tundra to smuggle a present into the house, a husband executing a high-stakes manoeuvre during a shopping trip in a Prius, or a mom and dad hiding a toy in the bed of a Tacoma in the dead of night, every tactic is fair game in this 'tongue-in-cheek' top secret mission. Come Christmas morning, the clandestine efforts of the mom and dad have paid off – their young son never had a clue. Or so it seems. 'The Holiday Job' was created by Saatchi & Saatchi and directed by Speck & Gordon at Furlined.
The holidays have a way of turning even the most well thought out plans into a rush, and this year’s Hispanic creative for Toyota leans into that familiar chaos with heart. In 'Running Late,' created by Conill and directed by Max Malkin, we follow a series of charming, true-to-life moments as family members hustle to make it to their Christmas Eve celebration. From the dash to pick up the spirited 70-year-old tía, to adding finishing touches to the holiday flan – and praying it survives the ride in the family Highlander – the spot captures the humour and love woven into every holiday get-together. In the end, 'running late' becomes part of the holiday tradition itself because going the extra mile for loved ones takes time.
“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “Whether it’s a secret surprise, a thoughtful gesture, or a simple act of giving, we hope families everywhere are inspired to make joy their holiday mission.”
This holiday season, Toyota is proud to support Boys & Girls Clubs of America, an organisation committed to helping all young people reach their full potential through safe spaces, life-shaping experiences and caring mentors. For nearly two decades, Toyota has partnered with Boys & Girls Clubs of America to help young people open the door to great futures – investing more than $40 million to support essential skills that help teens become future-ready.
In furtherance of the partnership with Boys & Girls Clubs of America, Toyota demonstrated its commitment by making a donation of $215,000 and a 2025 Tundra. The donation was presented on NBC’s TODAY Show to help further the Clubs’ mission and support their work across the country. The giveaway was highlighted through a special appearance featuring NASCAR Driver Bubba Wallace – Team Toyota athlete and proud Boys & Girls Clubs of America alumnus – who participated in the holiday campaign to inspire others to give back and support America’s Club Kids this season.
Across the country, millions of kids and teens face challenges in education, mental health and workforce readiness. Toyota’s donation this holiday season, and throughout their ongoing support, will help Boys & Girls Clubs of America and its local Boys & Girls Clubs nationwide, ensuring that every young person has the resources and encouragement to thrive this holiday season and beyond.
