Tiffany Rolfe, Lora Schulson and Ali Brown Latest to Join Little Black Book’s Super Bowl LX Jury
R/GA’s Tiffany Rolfe, BBDO New York’s Michael Aimette and 72andSunny’s Lora Schulson are amongst the latest wave of jurors named on Little Black Book’s inaugural Super Bowl ad jury.
Supported by JSM Music, the jury – composed of brand, creative and production leaders from across the US – will decide which brands are the real winners of this year’s big game.
Adding to the 40 jurors announced in the first and second waves are representatives from the client, agency and craft communities, including Cartwright’s Keith Cartwright, VCCP’s Matt Macdonald and Partizan’s Lisa Tauscher.
More jurors from across the Little Black Book community will be announced in the lead up to the Super Bowl.
The full third wave of jurors includes:
- Michael Aimette, chief creative officer, BBDO New York
- Ali Brown, president, PRETTYBIRD
- Mary Lou Bunn, founder and CEO, Flower Shop
- Keith Cartwright, founder and chief creative officer, Cartwright
- Jerry Hoak, chief creative officer, The Martin Agency
- Jeremy Jones, head of creative, Intuit Mailchimp
- Tara Lawall, chief creative officer and partner, Rethink New York
- Matt Macdonald, chief creative officer, North America, VCCP US
- Ben Purcell, chief creative officer, David & Goliath
- Michael Raimondi, president and managing partner, Union Editorial
- Aaron Reynolds, partner and executive creative director, Wave Studios
- Luis Ribeiro, managing director and partner, Lobo
- Tiffany Rolfe, global chief creative officer, R/GA New York
- Lora Schulson, global chief production officer, 72andSunny
- Lisa Tauscher, managing director and executive producer, Partizan USA
- Michelle Towse, managing director, Tool
The jury will be reviewing all of the national TV ads and supporting content released ahead of, and during, the Super Bowl.
Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.
Unveiled in December, Little Black Book’s partnership with JSM Music will see all of the Super Bowl 2026 coverage on the platform supported by the world leading music production and sound house, including shareable collections and reels of all of the work, in-depth coverage as ads break, as well as a reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.
