Leukoplast Challenges Outdated Perceptions of Healing with Emotional Film

Chris Fowles harnesses his signature talent for emotive storytelling in his latest film for Leukoplast. The film highlights the importance of wellbeing and fairer healing, using a cast of almost entirely real patients, from amputees to cancer survivors.

The new campaign aims to challenge outdated perceptions of healing and highlight the barriers patients face during recovery in order to encourage positive change.

Leukoplast is a brand of Essity, who are global leaders in hygiene and health solutions, committed to creating cutting edge solutions, improving health, and setting new standards for hygiene and wellbeing.

Chris had this to say about the shoot, "This was a really special project to work on. We had a cast made up mostly of real patients, and it was inspiring to hear their stories firsthand. Some had never acted before, and watching them step in front of the camera for the first time was a joy—it brought such raw authenticity to the film.

The schedule was intense, covering several stories in just two days, but the energy on set kept us going. My goal was to make something gripping and real, and the agency really encouraged us to be bold visually, to lean into the details that aren’t often seen in advertising.

I’m proud of what we created—a film that feels honest and deeply human."