

Under the flickering lights of a basement boxing gym, Visionaries-repped TARAN finds common ground between Everlast’s raw athleticism and Palm Angels’ streetwise edge, highlighting their shared love of oversized, bold silhouettes and daring, statement-making energy.
The two brands came from very different places: Everlast from the gritty boxing gyms of New York, Palm Angels from the sun-soaked streets and skateparks of Los Angeles. TARAN's video amplifies this intersection, punctuating vibrant flashes of colour against muted, grey surroundings to craft a dynamic, cinematic language that celebrates grit, rebellion and effortless style.
Speaking about his vision for the project, TARAN said, “Shooting this was about navigating the cultural space where Everlast and Palm Angels overlap - bridging Everlast’s legacy of raw, iconic grit with Palm Angels’ more editorial, fashion-driven worldview. I approached the visuals with an editorial eye that honours Everlast’s roots, then layered in sculpted lighting and controlled composition to reflect Palm Angels’ elevated aesthetic.
In building out the lookbook, I wanted the images to hold more depth - not just as documentation of a capsule, but as a visual narrative that sits confidently at the intersection of both identities. The result is imagery that feels culturally resonant, curated, and authentically true to both brands.”
