The FA and Steve Bracknall Launch Rallying Cry for New Grassroots Football Season

As millions of players, coaches, and volunteers head back to local pitches this weekend, The Football Association (The FA) has collaborated with digital comedy star Steve Bracknall to launch an impassioned rallying cry celebrating the return of the grassroots football season. Hope&Glory developed the campaign with Little Thief Studio.

Known across social media for his viral pitchsideHiLaura, rants, Sunday League wisdom, and devotion to the game, Steve Bracknall (played by comedian Chris McClure) fronts a dynamic new short-form film designed to galvanise the football community.

Moving from damp changing rooms to rain-soaked pitches, the video honours the unsung heroes who make game day happen every week.

The campaign is now live across FA digital platforms and Steve Bracknall's social channels.