TUMS Lets Fans ‘Pass the TUMS’ with Limited-Edition Burn Ball Ahead of Big Game

One in four Big Game watchers experience occasional heartburn from their favourite foods — and 75% of those fans are unprepared, without relief on hand. This year, ahead of football’s biggest showdown, TUMS and Dentsu Creative have debuted the first-ever Burn Ball — a limited-edition, custom-designed football, specifically engineered to pass the TUMS and deliver fast-acting heartburn relief on game day.

The most aerodynamic TUMS case ever created, the Burn Ball is made to be passed, thrown and cracked open when heartburn strikes, revealing a bottle of TUMS Chewy Bites inside. 

To further rally party hosts, fans and foodies alike, TUMS has teamed up with mega-creator and YouTube star Eric Decker, known for his high-energy stunts, viral challenges and a fan base of more than 20 million. Together, TUMS and Eric are launching a social sweepstakes encouraging consumers to show off their creative trick passes and how they 'Pass the TUMS' throughout playoff season and into the Big Game for a chance to win prizes.

Fans can take part in the #PassTheTUMS Sweepstakes from January 9–25 by entering on Instagram, TikTok or YouTube Shorts.

Prizes include:

• Grand Prize: One winner will receive $5,000 for sharing a creative way to “Pass the TUMS.”
• Additional Prizes: 50 winners will receive a $50 Uber Eats gift card.

“I’m all about bringing people together through never-before-seen challenges that push the limits, and as a football and food fan, partnering with TUMS to inspire 'Pass the TUMS' was a perfect fit,” said Eric. “Friends don't let friends put up with heartburn, especially ahead of and during the Big Game, so I’m stoked to see how everyone puts their spin on passing the TUMS.”

For years, TUMS has delivered fast, powerful heartburn relief to football fans, ensuring they can love food back throughout the season. Across its range of formats, the brand continues to provide multi-symptom relief, including its latest innovations: TUMS Chewy Bites and Gummy Bites.

“We know so much about the Big Game revolves around food, and nothing ruins the excitement faster than heartburn,” said Patricia Melo, brand director for TUMS. “That’s why TUMS is here to deliver fast, powerful relief that keeps fans in the moment. Through our first-ever Burn Ball and Airrack-inspired sweepstakes, we’re excited to share a completely new, uniquely TUMS way to help fans enjoy every game-day moment.”

From sharing #PassTheTUMS trick passes on social to purchasing the limited-edition Burn Ball on TUMSshop.com, fans can join the fun and keep heartburn off the game-day menu.