Spin Group Acquires Tiny Studios
Creative-first social media agency Spin has acquired Tiny Studios, an innovative production studio known for empowering diverse creatives and delivering meaningful content led by founder and creative director Celia Hodgson.
The strategic acquisition strengthens Spin’s already impressive production capabilities, enabling the group to supercharge its offering. This move follows Spin Group’s earlier acquisition of audience agency Be A Bear and reflects the group’s intentional approach to growth with meaningful acquisitions that help bolster and grow Spin’s client base.
Founded with the mission of creating content that goes beyond the screen, B-Corp Tiny has built a reputation for producing cinematic, impactful campaigns that inspire communities and put environmental responsibility at the heart of every project. Tiny has worked with clients including Nike, V&A, Rosewood Hotels, Gymshark, e.l.f, SOJO and Barilla.
Spin Group’s central agency Spin is a trusted Meta, YouTube, and TikTok partner, and is known for its fully in-house 360° social model - combining creative, strategy, influencer, and paid media under one roof. The agency has recently secured major global clients, including Fortnum & Mason, Five Guys, and InPost, while retaining long-term partnerships with Channel 5, Google Cloud and Branston Beans.
Commenting on the acquisition, Alex Bodini, CEO of Spin Group, said, “Tiny Studios’ creative vision and commitment to progressive production align perfectly with our ambition for global social storytelling. Together, we’ll deliver culturally connected work at scale while setting new standards for responsible content creation.”
Celia Hodgson, founder and creative director of Tiny Studios, added, “This partnership is about scaling what Tiny does best - punchy, purposeful content made with care. The team at Spin Group recognised the strength of our brand, our team, and our way of doing things, and this deal means we get to grow without losing what makes us… us. It opens up bigger opportunities to work with ambitious brands and keep proving that creativity and conscience can scale side by side!”
