Spin Launches The R-Score: A Social Media Credit Score for Brands

Social media agency Spin has launched The R-Score, a brand new proprietary measurement tool that finally provides a quantifiable measure of brand relevance on social media.

Brands often focus heavily on engagement and reach, yet the most relevant brands consistently see significantly stronger revenue growth. Consumers also tend to prioritise relevance when choosing which brands to support. Until now, measuring this crucial factor was impossible.

The R-Score changes that. It is Spin’s unique, clear formula that turns the concept of relevance into a single, trackable figure that can be benchmarked and improved.

Learn more about The R-Score with marketing influencer @mirandadoesbrands here.

A trusted Meta, YouTube, and TikTok partner, Spin is known for its in-house 360° social model - combining creative, strategy, influencer, and paid under one roof. With a people-first philosophy and platform-native thinking, the agency delivers culturally connected work that cuts through.

This launch comes off the back of a string of recent successes, including competitive pitch wins for Fortnum & Mason, National Rail, Five Guys, and InPost, and the retention of clients such as Channel 5, Google Cloud, Napolina, and Fujifilm.

Spin was also recently crowned Social Media Agency of the Year at the Europe Agency Awards and highly commended at The Drum Awards for Agency of the Year. In addition, the agency picked up two Drum Awards for its creative work with Branston Beans and loveholidays.

With 70+ people globally, Spin continues to scale with momentum and purpose and has recently launched in the APAC region.